Optical Article Recognition

Using a camera system, Avery Berkel self-service scales are capable of automatically detecting items to be weighed.

The customer bypasses potentially long lists of products and is instead presented with a smaller, more accurate selection to choose from.

Features & Benefits

Faster operation

With fewer and more accurate choices for the customer to make, they spend significantly less time at the self-service scale, helping to increase efficiency during peak trading hours.

Improved customer satisfaction

Optical Article Recognition simplifies the customer journey and improves customer satisfaction.

Theft deterrent

The self-service scale's camera detection has the potential to influence customer behaviour and deter customers from choosing lower cost items when they are actually weighing something more expensive.